SAM Summit 2012 Attendees Give Conference High Ratings (June 4, '12)

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A sell-out crowd of software asset management pros from across the globe gathered at the 10th SAM Summit in Chicago, hosted by the International Business Software Manager’s Association (IBSMA). They came to gain critical knowledge and insights designed to grow their careers and boost their organization's profitability. They came to share best practices, discuss challenges and learn the latest industry trends and strategies at more than 35 sessions, and they weren't disappointed.

If you weren't among the 130 attendees at this exclusive gathering, you missed out on learning what’s innovative in the next generation of SAM and license management tools from a panel of top vendors, as well as what's driving SAM and license management in 2012, an in-depth presentation by IBSMA Executive Director Steven Russman.

Industry analyst Amy Konary of IDC delivered one of this year’s top-rated sessions on key trends and predictions in software pricing and licensing. Attendees were also impressed with the detailed case study of Global SAM at BMW with Bernhard Boehler from Aspera and Paul DeGroot's eye-opening insight into Microsoft Licensing for Mobiles and Tablets. “The lively discussions and first-class speakers helped make this summit one of the best we’ve ever had,” said Steven Russman, executive director of the IBSMA.

The buzz at the networking sessions, the roundtables and in the hallways focused on audits, of course—specifically how to manage and avoid them. Insiders from IBM and Microsoft along with auditors from KPMG revealed their best tips for mastering audits while Carol Nicola of Liberty Mutual Insurance, presented her knowledgeable dos and don’ts of major supplier audits.

"The heavy concentration on audit was timely," noted one attendee. "I had high expectations and the conference met them."

On the feedback survey, attendees said they were "impressed with the topics covered and how it was organized" and that the "sessions covered a wide range of topics and presenters were very knowledgeable."

The highest praise from veteran attendees went to the roundtable discussions described as "stimulating!" In fact, the 2012 SAM Summit included more opportunities to network and share ideas that ever before and attendees took part eagerly.

"The networking was great!," said one attendee. "I liked the presentations from auditors, experts, consultants and other mature SAM users."

"I learned a lot and all of my questions were answered," said one first-time attendee. "I will surely recommend this event to my team."

If you didn't take advantage of the insider tips and exclusive knowledge shared at the 2012 event, plan now to attend SAM Summit 2013, June 26–28 in Chicago. Look for the 2013 agenda early next year in your e-mail and on Early bird registration will open in January. Until then, visit for the 2012 agenda and lineup of high caliber speakers.

The International Business Software Mangers Association (IBSMA) is an international association of business-focused software asset management (SAM) professionals working together to develop and promote SAM best practices and education. IBSMA is a registered U.S. 501(c)6 nonprofit corporation. Visit for details.