At SAM Summits you'll hear expert speakers on today's complex software licensing topics, plus peer networking to help professionals like you advance your SAM program and your career!
Join your software and IT asset management peers at the International Business Software Managers Association’s annual SAM Summit conferences in San Francisco, London and Chicago. Our extensive session lineup features SAM and licensing experts from top software vendors, end user organizations, plus top SAM tool companies and major SAM consultancies.
Learn from the best practices of your peers during our case-study sessions featuring the SAM directors from some of the world’s top corporations. These are the can't-miss events of the year for software asset management pros worldwide. Immerse yourself in emerging approaches, thought-provoking conversations and meaningful interactions with your SAM and compliance management peers.
Through panel discussions, hot-topic sessions, case-study presentations, end-user-only networking groups, tool demonstrations and focus tracks you'll gain the skills you need to chart a course, stay relevant, grow your influence, and manage risk.
Software asset management professionals attend the annual SAM Summit to learn new ways to improve their programs and connect with like-minded colleagues who can offer hard-won advice. For many attendees, their experience at the conference validates their SAM-world view. “We live in world where everything is evolving very fast, and no one is immune to changes," said one 2019 attendee. "Everyone needs to evolve their products at a much faster rate. Even [companies with] traditional infrastructures need to think differently.”
For event details as they become available, follow us: at @SAMSummit_IBSMA or for the latest updates.
Key Trends in Software Asset Management for 2020
Review the Excitement of SAM Summit Chicago 2019
As the software asset management field expands and the demand for well-rounded, adaptable, and enterprising professions is on the rise, there will be more challenges and more opportunities.
The 16th annual SAM Summit in Chicago was bustling with the energy of more than 200 software asset management professionals who gathered to network, learn, and gain insights shared only at this unique industry event.
Hosted by the International Business Software Managers Association (IBSMA) on October 22-24, 2019, the conference welcomed SAM experts, thought leaders, and industry innovators to present the newest tactical updates and cutting-edge strategies for adapting to the ever-evolving landscape of software and IT asset management. Attendees shared ideas and best practices with peers at dynamic roundtable discussions and networking events and gained insights from experts at more than 40 sessions and workshops.
SAM Trends 2020
The tone was set by the kick-off panel, Managing Saas, Cloud, Vendors and Spending in the New IT Age. The four speakers (Cory Wheeler, Van Richardson, Sandi Conrad and Rich Reyes) touched on several challenges that SAM professionals face: the proliferation of shadow IT and software redundancies, frustrations with hidden costs or surprising upticks in prices, a lack of governing policies on new resources and a decentralized decision-making process that can make actual management difficult.
Discovery, as the panel stressed, is an important first step. “Actual resource consumption is something that organizations need to figure out,” said Rich Reyes, executive vice president of Connor Consulting Corp. Devoting time to doing due diligence upfront in order to understand what the organization requires can save a lot of headaches in the long-term.
Know your own software needs inside and out
You’re wasting too much on the cloud
Great tech won’t solve your people problems
Representatives from Oracle and IBM shared new developments that would make the audit process more open and transparent, with both indicating that the main goal was collaboration. Roundtables on dealing with company management, staffing a SAM team, working with Generation S and leadership culture also gave participants the chance to voice their own challenges and triumphs on this topic. Victoria Barber, director of Snow Software, put it best when she said, “we believe the future of digital technology is human-centered and we need to shift focus from technology to people who use them.”
As the SAM field expands and the demand for well-rounded, adaptable, and enterprising professions is on the rise, there will be more challenges. But there will also be more opportunities. The 2019 SAM Summit offered a path forward, reminding us that SAM work is vital to the financial and operative health of your organizations. By identifying needs, investing in tailored resources, and harnessing the power of collaboration, your role will remain vital for many years to come.
A warm thank you to our attendees who traveled from around the world to attend, and thank you also to our generous sponsors, Flexera, SAMGarde, and Zylo.
About the conferences
What is SAM Summit? Now in its 17th year, SAM Summit is a unique series of conferences focusing on intermediate to advanced-level topics in software asset management, software licensing, contracting and compliance, vendor management and cloud economics, plus emerging developments in SAM. Space is limited! Get the details on the SAM Summits in San Francisco, London and Chicago.
What’s on the agenda? Our agendas are geared for a select audience and features top speakers, case studies, panel discussions and roundtables, plus opportunities for networking and peer discussion. Sessions address cutting-edge trends for 2020, such as compliance for software-as-a-service, SAM and data privacy and data security, plus compliance clinics, peer networking discussions and workshops and license management strategies for Oracle, IBM, SAP, Microsoft and others. We've organized the agenda into tracks and sessions for intermediate and advanced-level attendees.
We're busy working on the 2020 agendas which will be published online.
Where are the summits held? We select world-class venues in San Francisco, London and Chicago, close to the subway, museums and restaurants. These international cities are ideal locations and many of our members are within a two-hour flight.
Who will attend? Like past successful SAM Summits, we expect many sophisticated and experienced end-user attendees who are looking for tips and solutions for challenging—and in some cases, maturing—software and IT asset management environments. Attendance is balanced to maintain our intimate environment providing attendees ample time to mingle and network.
To receive a 2020 SAM Summit sponsor kit, e-mail Services@IBSMA.com or call 1.734.930.1925.SAM Summit Conference & Certification Courses
For the most current course schedule, visit the Events page.
SAM Summit Attendee and Course Registration
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