SAM Summit 2020 London CAll For Speakers

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SAM Summit London

Call for Speakers: SAM Summit London 2020

You're invited to present at London's premier summit for software license management professionals

We're busy putting together a top-notch agenda for SAM Summit London, Sept. 1, 2020. We select thought-provoking speakers from our extensive list of professional members and industry leaders like you. For our 2020 event in London, we’re accepting speaker proposals for innovative and practical SAM and ITAM topics and trends. Submit your topic by May 1 to be considered for first-round speaker selection.

The agenda will be posted in April and we will continue to accept proposals until the agenda is full. For London, preference is given for speaker submissions received by May 1.

SAM Summit is a unique conference focusing on intermediate to advanced-level topics in software asset management, software licensing, contracting and compliance, vendor management and cloud economics, plus emerging developments in SAM.

Each event features top speakers, case studies, panel discussions and roundtables, plus opportunities for networking and peer discussion. Sessions address cutting-edge trends for 2020, such as licensing in the cloud, SaaS, IT spend management, and security, plus peer networking discussions and workshops and license management strategies for SAP, Oracle, IBM, Microsoft and others. We've organized the agenda into tracks. The London Summit will feature two tracks: hot topics and end user roundtable discussions.

Visit for a wrap-up of our successful 2019 events.

To be considered for the first-round speaker selection for London, we must receive your proposal no later than May 1, 2020.

For event details as they become available, follow us: Twitter at @SAMSummit_IBSMA or LinkedIn for the latest updates.

Submit Your Speaker Detail


SAM Summit 2017

Overview of session types

Two breakout sessions will run concurrently in each time slot. There will be 8 hot topic sessions, 8 end user roundtables and two keynote/panel discussion sessions.

Distinguished Expert Insights
Do you have broad or topic-related practical experience and the ability to summarize complex content and overarching questions? Do you see yourself as a thought leader and feel comfortable answering questions on SAM and ITAM trends and techniques? Submit your ideas for a thought-provoking session showcasing your expertise.

Are you a vendor interested in demonstrating your products or presenting customer case studies? Vendors are also invited to submit proposals covering topics of interest to a broad range of attendees (refer to topics listed below).

Case Studies
Are you a SAM or ITAM practitioners with a success story to tell?  We welcome working professions to present leading-edge real-life case studies about the SAM experiences, from a single issue to a career-long project. Share firsthand what works and what doesn't. These sessions are favorites of SAM Summit attendees. Case study sessions run 45 minutes.

Suggested case study topics include managing a software audit, data security and software-as-a-service, financial management and SAM, lessons learned from a tool implementation, license management in the global enterprise and more.

Roundtable Discussion
Would you like to lead SAM pros through a discussion of how they meet challenges and navigate obstacles? These small group discussions offer an informal setting to share insights, challenges and concerns on today's pressing issues. Topics include selecting tool and service providers, managing a compliance review, and the challenges of implementing SAM governance, plus navigating political landmines and organizational taboos, and measuring the financial benefits of SAM and qualifying risk. Selected sessions will be open to end users only. Roundtables run 45 minutes to one hour.

Suggested topics

Suggested topics for breakout sessions and roundtable discussions are listed below. Be creative and suggest an alternate topic of interest to you.

Suggested topics (sample topics only and not intended to be a definitive list)


Cloud Pricing Comparison 2019: AWS, AZURE, GOOGLE and IBM
Managing SaaS, Cloud, Vendors and Spending in the New IT Age
Technical Update on Containers and Implications for SAMs
What You Need to Know Evaluating and Selecting SAM Managed Service Providers
Six Keys to Success with Salesforce
Evolving and Adapting for Cloud and Subscription Licensing 
Rein in Your Cloud Costs and Licenses
Using Good Governance to Drive Cloud Cost Optimization
Using Data Driven Insights to Optimize Software and Cloud
Gaming the Adobe Subscription Model

End user

State of SAM 2020
Lower Audit Risk and Costs by Leveraging SAM Data
Understand Workplace Culture and How it Shapes Your Team
Roundtable discussion: Is Your Criteria for Vendor Selection and Evaluation Outdated? 
Roundtable Discussion: How to Sell Your SAM Program to Management and Stay Visible
How to Know when You Need Legal Advice
Use the Psychology of Negotiation to Improve Your Skills and Strategies
Roundtable Discussion: Challenges of Maintaining a Successful SAM Program 
Roundtable Discussion: Negotiating Audit Remediations
Dive into the Latest Security Strategies
Roundtable Discussion: Staffing Your SAM Team
Roundtable Discussion: The State of the Software Request Process
SAM Industry Leaders Town Hall Discussion


Emerging Trends with IBM Licensing
More on What Most People Don't Know About IBM Licensing
What You Need to Know About IBM’s License Metric Tool
Case Study: IBM Tivoli Monitoring Licensing Optimization


Buy What You Need, Not What Microsoft Wants to Sell
Journey to the Cloud Without Wasting Your On-prem Investment
Straight Talk on Microsoft Licensing for Cloud
G Suite and Microsoft Coexistence 
What's New with Microsoft's SAM and Cloud Migration Programs


Demystifying Oracle ULAs
Master the Oracle Cloud Catalog and Oracle License Management in Cloud Environments
The Moving Parts of an Oracle Audit
Negotiating with Oracle from a Position of Power
The Truth About Running VMware on Oracle
Is Java Still Free?
What's New with Oracle LMS Contract, Audit and Assurance Services


Simplify SAP System Measurement
Demystifying S/4HANA License Transition
SAP Licensing Gotchas and Software Optimization Guide


Microsoft Users Networking Lunch
Oracle Users Networking Lunch
SAM Beginners Networking Lunch
SAP User Networking Lunch
IBM User Networking Lunch
SAM Summit Networking Dinner

Submitting your presentation proposal

SAM Summit London

Your proposal should include the title of your session, a three to four sentence synopsis and your name, employer and job title or function. Send your proposal to Gear your presentation for intermediate to advanced end users. Select a topic and session type from the list above, or submit a new topic. We like new ideas!

Be sure to submit your session proposal by May 1, 2020 for first round selection. Submissions will be accepted until all speaking slots are filled. We will post the 2020 conference agenda in Mayl.

We look forward to hearing from you. Do not hesitate to contact us if you have questions. E-mail or call 1.734.930.1925.


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