Summit Schedule | Sponsors | Special Seminars | Location & Hotel Info
About ECPweb & IBSMA | Registration

The world of software asset management is always changing. Don't be left behind the curve. SAM Summit '07 arrives in Chicago May 14-15, 2007, to deliver an all-new education and networking experience for software asset management professionals. This summit will cover advanced level, cutting-edge topics including ISO/IEC 19770 SAM standards, SAM process assessment, SAM best practices, as well as SAM licensing, tools and legal issues.

Sessions are geared for moderate to experienced practitioners with the relevant case studies, panel discussions, productive work groups and lively seminars. This intensive two-day summit also includes time for valuable networking and discussions. New this year sessions are longer to allow for more discussion time and questions. Plus there are be plenty of opportunities for one-on-one meetings.

On this SAM Summit '07 page you'll find details on the sessions, additional education opportunities, hotel and travel, sponsors, and more.

• SAM Practitioner of the Year Award. Stay tuned here for more information on the International Business Software Managers Association's new SAM Practitioner of the Year Award to recognize outstanding achievement. The award will be presented the evening of May 14. Submit your nomination for the 2007 award. Read about the 2006 award and highlights from SAM Summit '06. SAM Summit '06

• Special Post-Summit SAM Seminar. Extend your stay in Chicago to attend the optional 1.5-day IBSMA seminar: Planning and Implementing Software Asset Management Processes (according to ISO 19770-1), to be offered following the conference. Details

SAM Summit '07 is a joint production of ECPweb.com and the International Business Software Managers Association (IBSMA).

What '06 Attendees Had to Say

Here's what attendees of SAM Summit '06, held in Chicago, said about the conference:

> “I enjoyed the ‘SAM family’ atmosphere. The conference was the right size to interact and share experiences.” – David Maraia, The Hartford

> “Expert speakers and qualified advanced participants.” – Scott Lemm, University of Michigan

> “The setting was excellent. The organization very good. The software compliance panel discussion and seminar were worth the trip.” – Kate Besso, Kaiser Permanente

> “I liked the mix of roundtables and presentations, best practices and how other companies met the challenges of implementing SAM.” – Jeremy Cormier, Wellpoint Inc.

> “I enjoyed the panel discussion with Microsoft, Oracle, SIIA and [attorney] Rob Scott.” – Tracey Schildt, SC Johnson & Son, Inc.

> “I’m going to be able to take a lot of the content discussed and integrate it with process definitions within our team.” – Kathleen Rich, Ernst & Young

> “The [conference] information gave me a better understanding of what I need to address with my company.” – Sherrill Whelan, Anixter Inc.

Summit Schedule   Detailed Schedule

Monday, May 14

7:30–8:30 | Continental Breakfast

8:30–9:25 | SAM Trends and Practices: Where We Are, Where We Are Going
Steven Russman, Executive Director, IBSMA and Publisher, ECPweb

Session 2 | Optimizing Interactions with the Corporate Legal Department
David Ochroch, negotiations consultant to IBSMA

Session 3 | SAM Standards: A Review of ISO 19770-1
David Bicket, Senior Manager, Enterprise Risk Management Services Group, Deloitte

10:25–10:35 | Coffee Break

10:35–11:30 | Breakout Sessions
Session 1 | Supporting Governance through Business Intelligence for IT
David Chiu, Manager, Production Implementation & Process Engineering

Session 2 | Software Licensing in the Modern Age: Challenges and Opportunities
Jeffrey Gustafson, Senior Manager, Software Licensing & Compliance, EMC Corp.

Session 3 | Benchmarking Against ISO 19770-1: A Model for Self-Assessment
David Bicket, Senior Manager, Enterprise Risk Management Services, Deloitte

11:30–12:30 | Gold Sponsor Sessions
Session 1 | Microsoft (11:30–12:00 and 12:00–12:30)

Session 2 | Novell (11:30–12:00 and 12:00–12:30)

12:30–1:30 | Lunch in the Expo Hall

1:30–2:30 | The Changing Face of Compliance and Enforcement
In our 2006 survey of software compliance and enforcement, end users depicted compliance audits as intimidating, expensive and, for some, never ending. Organizations that understand the process – and are prepared for it – are likely to save time and money and improve their chances for using the audit to their advantage. This panel discussion covers publisher, industry trade association and end-user perspectives on enforcement and compliance programs.

Moderator: Bob Kruger, IBSMA Industry Relations Consultant
Panelists: Anne Edmonds-Smith, Symantec
Jeffrey Gustafson, EMC Corp.
Additional panelists to be announced.

2:35–3:35 | Breakout Sessions
Session 1 | Putting SAM and ITAM on Your Roadmap for IT
Ron Brill, Partner, KPMG LLP

Session 2 | Presenting Microsoft Software Protection Platform
Ram Rathnam, Director, Microsoft Software Protection Platform

Session 3 | Software Identification: Overview of ISO 19770-2
Kris Barker, Express Metrix

3:35–3:45 | Coffee Break

Session 2 | Executive Roundtable

Session 3 | Software Licensing Practices Committee Meeting
John Tomeny, Chairman, IBSMA Software Licensing Practices Committee

5:30–7:00 | Reception at the Gleacher Center
Join us for cocktails and a light meal. Exhibitors will be on hand to demonstrate their products and discuss solution alternatives. There will be prize drawings and presentation of the SAM Practitioner of the Year Award.

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7:30–9:00 | Continental Breakfast

8:30–9:25 | Looking Back on Twenty Years of Compliance and Enforcement: Evolution or Intelligent Design?
Bob Kruger, IBSMA Industry Relations Consultant

9:30–10:25 | Breakout Sessions
Session 1 | Navigating Rough Seas: An Exploration of the Navy's Asset Management Initiative
Jeffrey Tramel, Asset Management Process Owner, EDS-Navy Marine Corps Intranet (NMCI)

Session 2 | Open

Session 3 | Conducting a Software Compliance Review and Audit (session runs 9:30–11:30)
In this mini-course you’ll learn practical approaches for creating policies, processes and procedures for conducting a software compliance review and audit. We’ll review what to expect, how to prepare for an external audit and how to conduct an internal audit.

Paul ‘Doc’ Burnham, Director of Global Software Compliance, Equifax, Inc.

10:25–10:35 | Coffee Break

10:35–11:30 | Breakout Sessions
Session 1 | Software Compliance: A Quasi-Government Agency's Approach
Michael Crumm, PMP, CITAM, IT Asset Manager, Lower Colorado River Authority

Session 2 | Contract Issues Roundtable
David Ochroch, negotiation consultant to IBSMA

11:30–12:30 | Gold Sponsor Sessions
Session 1 | ManageSoft (11:30–12:00 and 12:00–12:30)

Session 2 | (11:30–12:00 and 12:00–12:30)

12:30–1:30 | Lunch in the Expo Hall

1:30–2:30 | Compliance Starts with You
Alex Drew, Senior Manager, Assets and Compliance, UK Finance Company

2:35 –3:35 | Breakout Sessions
Session 1 | Open

Session 2 | Challenges of Managing Software in Mergers and Acquisitions
Cynthia Farren, Founder, Cynthia Farren Consulting

Session 3 | ISO 19770-2 Implementation Alternatives

3:35–3:45 | Coffee Break

3:45–4:45 | Closing Session

The summit ends at 5:00 p.m. on May 15. Join us for an informal dinner following the summit at 6:30 p.m. To reserve your space for dinner, RSVP to ECP/IBSMA by Wednesday, May 9. This dinner is open to all conference attendees (subject to space available).

Conference schedule subject to change. Revised Feb. 15.

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Sponsors & Exhibitors

Stop by on May 14 and 15 for a quick and informative review of the latest options from leading software and service vendors. Plus, we've added four 30-minute sponsor sessions where you'll hear the latest from the industry leaders. Exhibits will be open during meals, breaks and the evening reception on May 14.

Exhibitors and Sponsors

Contact James Macsay at 734-604-0524 concerning sponsor and exhibitor programs.

IBSMA thanks our industry members for supporting member programming in 2007.

*Founding member

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Optional Post-Summit SAM Seminars

Seminar 1 - May 16-17

Planning and Implementing Software Asset Management Processes (according to ISO 19770-1) 1.5 day
IBSMA invites all Summit attendees to register for the new Planning and Implementing Software Asset Management Processes 1.5-day seminar following the Summit, May 16 and 17.

If you are a goal-oriented IT practitioner with drive, experience and commitment to professional growth. This seminar is for you. Demonstrate your software asset management competence by earning the SAM practitioners’ certificate. This 1.5-day course will help you understand and apply the ISO/IEC 19770-1 software asset management processes standard with a results-oriented team-learning approach to creating policies, processes and procedures.

Ideal for practitioners of all levels, the course is a first step in demonstrating SAM competence and for obtaining ISO SAM certification for your organization. Upon completion of the session students may take the optional certification exam. Students passing the test will receive IBSMA’s PCSAM certificate. Course details

The course runs from 9:00 a.m. - 4:30 p.m. the first day and from 8:30 a.m. to 1:00 p.m. the second day. Lunch will be served both days (included in the course fee). The optional exam will be given on the second day. Space is limited to 20. The course fee includes a charge of $150 to cover licensed ISO materials. All attendees will receive a copy of ISO/IEC 19770-1 (paper and PDF) and presentation materials (paper copy only, PDF not available).

Registration for this course is separate from the SAM Summit. Register

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Location & Hotel Info

All sessions will be held at the University of Chicago Gleacher Center Conference Facilities.

On-site wireless Internet access available in the conference area.

A premier conference center in the heart of Chicago. The Gleacher Center is conveniently located in the center of Chicago's business community, just blocks away from the Loop and steps away from Magnificent Mile shopping, restaurants and hotels. It is easily accessible with public transportation and adjacent parking lots.

Driving directions and parking information for the Gleacher Center.

Hotel Accommodations

We suggest the following hotels. Those marked with * are within walking distance. For recommendations contact ECP. Reserve early.

Sheraton Chicago Hotel & Towers* (closest hotel)
301 East North Water Street
312-464-1000

InterContinental Chicago* (second closest hotel)
505 North Michigan Ave.
312-944-4100

Hyatt Regency Chicago* (third closest hotel)
151 East Wacker Drive
312-565-1234

Fairmont Chicago*
200 North Columbus Drive
312-565-8000

Crowne Plaza–Allerton*
701 North Michigan Ave.
312-440-1500

Embassy Suites Hotel Chicago-Downtown
600 North State St.
312-943-3800

Embassy Suites Hotel Chicago-Downtown/Lakefront*
511 North Columbus Drive
312-836-5900

Hilton Suites Chicago/Magnificent Mile
198 E. Delaware Place
312-664-1100

Chicago Marriott Downtown*
540 North Michigan Ave.
312-836-0100

Chicago Courtyard Downtown (Marriott)*
165 East Ontario St.
312-573-0800

Omni Chicago Hotel
676 North Michigan Ave.
312-944-6664

Sofitel Chicago Water Tower
20 East Chestnut St.
312-324-4000

Chicago Visitor Information

For a database of great Chicago restaurants and events, visit the Chicago Tribune's Metromix. For city travel information, visit the City of Chicago website.

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About ECPweb & IBSMA

About the International Business Software Managers Association (IBSMA)
IBSMA is an international organization of business-focused software asset management (SAM) professionals working together to develop and promote SAM best practices and bring about change in the software industry. IBSMA is a program of ECPweb.com. Visit IBSMA.com.

About ECPweb.com
With a global network of independent consultants, research analysts and practitioners, ECPweb.com is the innovative leader in timely news and reviews of technology asset, service and software management issues, practices and tools. Visit ECPweb.com.

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Registration

Payment due with registration. To use a purchase order or for direct billing, contact ECP/IBSMA at 734-930-1925. Full payment is due on May 1. Add $100 for on-site registration. Register early and take advantage of special member and conference alumni rates. All conference sessions, meals and materials included.