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Conference Session & Speaker Information

Schedule as of April 28.

Conference Session & Speaker Information

IT Asset Management: Industry Perspectives
Steven Russman, ECP

Cost reduction and regulatory and license compliance are the top reasons to have a software and IT asset management (ITAM) program in a company, according to a recent ECP survey. More than 75 percent of firms responding to the survey spend more than $1 million on IT annually, and a majority expressed optimism about their future budgets for these programs. The results provide insight into the size and scope of ITAM and software asset management (SAM) programs and initiatives in a wide range of organizations. In this session Steven Russman, managing partner of ECP and publisher of Technology Asset Manager, presents an overview of the survey results and queries a panel of industry thought-leaders for their perspectives and predictions of what’s to come.

This session replaces “Conquering Software Piracy: An Interactive Session with the Business Software Alliance."

Going from Better to Best With Software Management
Dan Griffith, Freescale Semiconductor

Today’s electronic design automation (EDA) software tools can easily cost $300,000 per copy, with some topping the one million dollar mark. Escalating prices and complex licensing models call out for improvements in forecasting requirements and managing software utilization with intelligent and proactive software asset management tools and techniques.

In this session Dan Griffith will outline Freescale Semiconductor’s approach to managing an EDA software portfolio valued at over four-hundred million dollars ─ including the infrastructure and internal tools the company developed to optimize license usage. Dan will cover usage reporting, metrics and the need for real time analysis and on-demand license allocation. This is sure to be a fascinating session covering a mature software-asset management program.

Dan Griffith is manager of Freescale’s Comprehensive Software Asset Management team (CSAM). The team is responsible for managing and distributing EDA software licenses to Freescale’s design centers worldwide. Freescale Semiconductor is a leading global semiconductor company focused on providing embedded processing and connectivity products. The company was formerly a division of Motorola, now a separate public company as of December 2004.

A 26 year Motorola employee, Dan has 13 years experience in managing and supporting electronic licensing, as well as negotiating Motorola’s software license contracts. Prior to forming CSAM in June of 1998 Dan managed EDA software licensing and the UNIX computer environment for a division of Motorola.

A Practical Guide to Software Management
Larry Shoup, Computer Associates

Larry Shoup, vice president of product management for the service management brand at Computer Associates, is a recognized authority in the field of managing information systems assets. Larry has over twenty years experience in both legacy system and client/server environments and is exceptionally knowledgeable in the field of IT asset management. Larry’s extensive product expertise is reflected by his numerous International speaking engagements which include: the Gartner Symposium, the Gartner ITAM Conference, the Asset Management Seminar and Product Exposition, LOMA’s System Forum, BAI’s Bank Technology Forum, Information Network Conference 2000, Support Services Conference and EXPO East and West, DCI’s Year 2000 Issues & Answers, AFCOM’s Spring and Fall Conferences, ITC East and Government Technology Conference.

Prior to joining Computer Associates, Larry was general manager and vice president at IntraWare and co-founder and CEO of Janus Technologies, Inc. While leading Janus, Larry was named the Ernst & Young “Entrepreneur of the Year” for Western Pennsylvania in 1999.

Everything You Need to Do After the Contract is Signed (Managing Vendor Performance)
John Maxim, Maxelerate

Vendor performance management is a key component of your success. Learn how to administer contracts, negotiate after the sale, enforce compliance and optimize the performance of your suppliers. This session will even give you advice on dealing with unmanageable vendors. Put yourself in control of your vendor relationships with tips learned in this presentation.

Jon Maxim has earned distinction as a dynamic, entertaining and top-rated speaker. He draws from extensive experience in sales, procurement, distribution, contract drafting and negotiation in the petroleum and computer industries, including posts at Supercom, IBM and Shell. His methods are proven and practical, and, as a consultant with his firm, MSL, he is often asked to negotiate large technology procurement contracts and coach senior executives in both the private and public sectors.

Untangling the Knot: Going Beyond Asset Inventory
Matt Wheeler, Scalable Software

In this interactive presentation we will tackle many of the challenges presented by managing IT assets. Using success stories and advanced technologies we will provide real world examples of how our customers :
•Move beyond simple counting and successfully managing IT resources
•Proactively manage complex network environments
•Use software compliance to lower license costs
•Gain leverage with software vendors when negotiating software contracts

Bring some of your own challenges as we discuss ways to “untangle the knot” of asset management. Matt Wheeler is a senior software consultant with Scalable Software.

Software Asset Management: Success or Failure
Ron Nabors, Isogon

Ron Nabors is senior vice president and chief marketing officer for Isogon. A dynamic and informed speaker, Nabors has presented at more than one hundred conferences over his twenty-five year management career. Most recently he presented at GIGAWorld, the IBM Tivoli User Conference, and to the Information Systems Audit and Control Association (ISACA) on the vital task of controlling software costs and reducing compliance exposure.

Prior to joining Isogon, Nabors held similar positions with Tangram Enterprise Solutions, overseeing a period of remarkable growth.

Creating Effective Asset Management Reporting & Business Analytics
Matthew Allen, Intuit Corp.

The addition of a decision support track to Intuit’s asset management program spurred data-improvement efforts, increased internal customer satisfaction and produced evidence of the program’s success. Moreover, with the implementation of a Business Objects reporting solution, Intuit was able to overcome critical reporting problems and save money. Join us for a case study of the process the company went through to develop a decision support program and a discussion of what the asset management team has learned from the experience.

Matthew Allen is a staff business intelligence analyst with Intuit in San Diego. Matthew has spent the past three years building an asset management discipline at Intuit. Prior to joining the company he worked with asset management process and technology at Peregrine Systems and consulted with its customers in North America and Asia on asset management processes and improving IT service quality.

Metrics, Measurement and Continuous Improvement
David Chiu, BMO Financial Group

David Chiu, as an internal ITIL consultant with BMO Financial Group, provides ongoing technical and managerial leadership in the areas of IT service management, process design, implementation and improvement, and tool integration. Mr. Chiu has taken an active role in transforming the organization’s culture from a technology-focused mindset to a more service management and process-centric one.

Building Contract Management Systems: From Requirements to RFP
David Ochroch, Fannie Mae

It's every procurement manager's dream: All vendor contracts available online to all staff, full-text searching, metadata describing all contracts, obvious parent-child contract relationships, data security, and never a missing contract file again. The reality is that, to get there, you need a software platform to house and extract the data; scanning equipment; data-entry clerks to scan, add metadata, and hunt down the inevitable missing contracts; and a method to update contract information once entered. In this conference session, David Ochroch will talk you through the journey from dream to reality, including critical success factors and a survey of what's available in the commercial landscape.

David Ochroch is a recognized technology negotiations expert, specializing in software, telecommunications and IT hardware contract negotiation and acquisition. Currently the manager of strategic sourcing with Fannie Mae, Mr. Ochroch formerly served as director of IT contract management for Sallie Mae, where he established a reputation and skills in data-center consolidation, outsourcing multiyear volume software agreements, and mainframe systems acquisitions. With more than 20 years experience in IT, he holds an MBA from the University of Chicago and certifications in finance, economics, data processing, negotiations and contract management.

Licensing and Compliance Practices Panel Discussion
Suresh Balasurbramanian, Macrovision
Juan-Carlos Colosso, Adobe Systems
Juan Fernando Rivera, Microsoft
Steven Russman, ECP, will moderate the discussion

Here’s your chance to hear directly what these major software publishers have to say about software licensing and compliance practices. Each panel member will present a short presentation and then it’s your turn to ask questions. This is sure to be a lively session where we expose the many myths and mysteries surrounding licensing and compliance practices.

Submit questions in advance to Inquiry@ECPWeb.com or during the session. Preference will be given to questions submitted in advance.

Automating Key Aspects of Software Asset Management (SAM)
Michael Witthaus, Novell Inc.

Why do so few organizations have effective SAM programs? This presentation will focus on the key to a successful and sustainable SAM program: automation. Today’s SAM tools and related methodologies rely too much on manual processes and data cleansing activities, are generally reactive in nature, require months of planning and implementation, and focus too much on process and not enough on results. The key to achieving the benefits promised by SAM lies in automation based on smart systems. Michael Witthaus, national account manager and ZENworks category specialist, will present on behalf of Novell Inc.

Asset Lifecycle Management . . . Maximizing Asset Performance
Hector Nevarez, MRO Software

Software Licensing Models

This session will provide a framework for evaluating various on-demand software licensing schemes for mixed workload systems. Various industry licensing metrics will be presented and then evaluated by the audience using a sample framework. The framework handout will include a worksheet for evaluations you can conduct later. Mr. Anderson, and industry consultant and software asset management evangelist, will cover numerous licensing models in this session and no preference will be given to IBM's models.

John Anderson joined IBM in 1976 as a Systems Engineer. Over the course of his almost thirty year with IBM, he has held positions in technical sales support, software product development and hardware sales and marketing with IBM in both the USA and Canada. He developed and taught the "Managing Mainframe Software Costs" class to over 500 clients. Mr. Anderson is a frequent speaker on software asset management at SHARE and many industry conferences in North America and Europe. He holds a B.A.Sc degree in Engineering from the University of Waterloo and is a licensed Professional Engineer.

Part 2 - New Licensing Models and Trends
Suresh Balasurbramanian, Macrovision

This session will explore software licensing trends over the next 24 months with an emphasis on licensing architecture and structure.

Software License Entitlements or Procurement Records – What is the True Measure of Compliance?
Jack Micklovich, Eracent Inc.

Traditionally, software license compliance has been measured by comparing the software reported to be in use within an enterprise and the software-purchase records. However, this approach does not address the concept of software license entitlements. Software license entitlements must address issues such as new versions, upgrades, foreign language versions and platform specific versions as well as contract terms. These nuances, which can materially impact software license compliance, are rarely captured in traditional methods of license reconciliation. This presentation will discuss the critical nature of tracking software entitlements, how the process can be automated and the benefits to the organization.

Cingular Wireless Case Study: Microsoft Software Compliance (sponsored by Peregrine Systems)
David Fenrich, Cingular Wireless

David Fenrich is a program manager with Cingular Wireless. He has 15 years of experience working in the IT industry with the last eight specializing in the sale, development and implementation of asset management solutions. David led a number of asset management implementations for organizations in telecom, government, insurance, finance and manufacturing. David has spoken at numerous industry conference and contributes to industry articles and white papers.

Session descriptions and content subject to change. Unless noted, pre-registration for specific sessions is not required.

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