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SAM Summit 2021


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Expert speakers on today's complex SAM and ITAM topics, roundtable information exchange, and peer networking at the SAM Summit help professionals like you advance your SAM program and your career!

The SAM Summit returns as a two-part online conference on Nov. 3 and Nov. 9. We’re offering a focused show with 8 sessions addressing what’s new in software license management (Nov. 3), plus 8 hot topics and roundtable discussions sessions (Nov. 9). View the agenda and speakers.

This is the can't-miss event for fall 2021 for software asset management pros worldwide. Immerse yourself in these daylong events of emerging approaches, thought-provoking conversations and meaningful interactions with your SAM and compliance management peers. The objective is information exchange and interaction. We’re expecting SAM pros to attend from around the world. All are welcome, near and far. The two-day online summit offers 16 hours of stimulating presentations and discussions, all from the comfort and safety of your space. You'll be transported virtually to spend the day immersed in all things SAM.

Join your software and IT asset management peers online at IBSMA's 18th annual SAM Summit, Nov. 3 and Nov. 9, 2021. Our session lineup features SAM and licensing experts and end user organizations from leading companies across industries. View the November 3 / 9 online agenda. Read more in About the conference.

Software asset management professionals attend the annual SAM Summit to learn new ways to improve their programs and connect with like-minded colleagues who can offer hard-won advice. For many attendees, their experience at the conference validates their SAM-world view. “We live in world where everything is evolving very fast, and no one is immune to changes," said one attendee. "Everyone needs to evolve their products at a much faster rate. Even [companies with] traditional infrastructures need to think differently.”

For event details as they become available, follow us: Twitter at @SAMSummit_IBSMA or LinkedIn for the latest updates.

SAM Summit 2017 SAM Summit 2017 SAM Summit 2017

About the conference

Plan now to attend SAM Summit 2021 online. View the agenda.

SAM Summit 2017

What is SAM Summit? Now in its 18th year, SAM Summit is a unique online two-day summit focusing on intermediate to advanced-level topics in software asset management, software licensing, contracting and compliance, plus emerging developments in SAM. You'll gain the skills you need to chart a course, stay relevant, grow your influence, and manage risk. Register early to save your space.

What’s on the 2021 agenda? Our agenda is geared for a select audience and features top speakers, case studies, panel discussions and roundtables, plus opportunities for networking and peer discussion. Sessions address cutting-edge trends for 2021, such as what's new with IBM, SAP, Microsoft and Oracle compliance and license management, plus licensing IT security solutions and making IT and SAM work together. New for 2021 is Getting to Know Workday Licensing, presented by SAM Summit favorite Scott Bickley with InfoTech. We'll also treat you to Comparing Cloud Infrastructure Across Providers, with another favorite speaker Mohammad Inamullah with Redwood Compliance. We are thrilled to featured practitioner presentation from Beth Kaminski with Dart Container, Dylan Holloran with Salesforce and Marcia Watkins with Mutual of Omaha. There's something for beginners through advanced-level pros at the SAM Summit.

Where is it held? How does it differ from in-person? Join us online from the comfort of your office or home. For online venue details, click here. We prefer in-person events, but despite strong demand our members tell us that uncertainty around employer's sponsorship for travel, as well as the rapidly evolving protocols and sentiment for indoor meetings make planning to attend an in-person meeting difficult. It's likely things will change and for this reason, online will continue to be our preferred mode at least for the next few months. We look forward to holding in-person events soon and will announce meetings when plans are made.

Who will attend? Like past successful SAM Summits, we expect many sophisticated and experienced end-user attendees who are looking for tips and solutions for challenging—and in some cases, maturing—software and IT asset management environments. Attendance is limited to maintain our intimate environment providing attendees ample time to mingle and network.

Exclusive SAM Summit sponsor

SAM Summit is sponsored by IBSMA. Contact or call 1.734.930.1925 for information on sponsorship opportunities.


SAM Summit 2021 sessions will be held online. Join us from the comfort of your office or home.

We use GoToWebinar platform, a stable and reliable service designed for online events. Attendees connect via dial-in conference line or computer phone. Presentations are displayed on your computer screen or smart phone. Presenters, panelists and facilitators are viewed via webcam (attendees do not have have the webcam option). Chat with other attendees, ask questions and interact during discussion sessions and question and answer segments.

The event will be recorded and available for replay for registered attendees. Recordings are accessible via a password protected site and can be played on your computer or smartphone. If you miss a presentation or simply want to see it again, watch the on-demand recording.

Social time

November 3 and 9 | Social time

We're working on a fun and interactive social time to meet and mingle with attendees. Check back for updates as we finalize plans.

Need help convincing your boss? Use our handy convince-your-boss letter that outlines the benefits attending this conference will bring to your organization. Download the letter


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