The event was "well organized and executed" with "informative topics" covering current trends, attendees said. "Great networking" and "real-world data" emphasizing the vendor perspective, including the diverse audience, made for insightful comments and feedback.
Steven Russman, IBSMA's Executive Director, launched the event with a rousing panel discussion. Software company compliance executives, including Mathieu Baissac (Flexera), Richard Atkinson (Adobe), Jared Collins (EMC), and Courtney Grey (PricewaterhouseCoopers), debated the biggest opportunities developing for compliance managers. Clearly, the relationship between vendor and customers is quickly evolving, and it's up to compliance managers to guide the outcome.
"You can be focused on revenue, always, but at what price?" asked Atkinson, Corporate Director of Adobe System's Global Piracy Conversion Team. "I can force you to pay me, but you will hate me."
Atkinson advised the CM Summit attendees to take the long view when assessing the value of each customer, even if they're not yet paying for their software. As long as they're using your software, they're not contributing to your competitors' coffers.
Atkinson's take on the vendor-customer relationship turned out to be one of the themes for the event. Whether you're managing a global program with multiple languages and unique local laws or you're just revving up a compliance management program, the CM Summit's experts agreed that compliance managers need to leverage their audits carefully among their customers. The audit should be just one component of a compliance management program. And, if you do it right, audit conversations will be few and far between.
Reviewing Challenges, Identifying Opportunities
CM Summit session leaders covered a range of timely topics. Courtney Grey and Chris Ruhl (PwC) discussed the eight forces that are transforming license compliance programs, including customers' demand for new value-added services and vendors' need to cultivate long-term relationships with customers.
Kris Johnson (Anglepoint) outlined the pros and cons of outsourcing your SAM (software asset management) practice. Ultimately, if you choose the right partners, outsourcing can encourage customers to be more proactive about managing their compliance while distancing your company from the unpleasantness of conducting audits.
In a session addressing compliance challenges inherent to software as a service (SAAS) offerings, Ron Brill (Anglepoint) said that rather than solving all piracy problems, SAAS introduces new issues that compliance managers need to stay in front of, including revenue leak and unauthorized usage.
Experts also dug deep into specific issues, such as software identification tags, data mining in compliance programs, and the compliance challenges of open source software.
Attendees left the CM Summit armed with the knowledge to expand and improve their compliance management programs. Summit participants are ready to tackle the complex compliance challenges of a rapidly changing licensing world, knowing they now have allies among the world's largest software companies.
For 2016 IBSMA is bridging the gap between software publishers and end user license managers to elevate understanding and promote innovation. At the Compliance Manager Summit 2016, you'll gain the knowledge and insight you need to grow your compliance program, boost the bottom line and stay competitive in today's fast-paced global software environment.
Follow us: at @SAMSummit_IBSMA or for the latest updates.
Who should attendCompliance Manager Summit 2016 will have a dedicated industry program on March 8. Here's who should attend:
Location & Hotel Info
Compliance Manager Summit will be held at the InterContinental San Francisco.
Summit sessions will be held March 8, 9:00 a.m. to 5:30 p.m. IBSMA welcomes the SAM community to a reception on March 8 at 5:30 p.m. which is free and open to all (industry and end users/customers).
INTERCONTINENTAL SAN FRANCISCO
Contact the hotel directly at 1.866.781.2364 for hotel room reservations. The hotel will take reservations at current rates..
We're busy putting together a top-notch agenda of stimulating speakers and topics drawn from our extensive list of professional members and industry leaders. The 2016 agenda will be posted in December.
2016 Sponsors & Exhibitors
Contact IBSMA for information on 2016 exhibitor packages. Call 1.734.930.1925 or e-mail Services@IBSMA.com. The 2015 sponsors are listed below.
Summit and reception sponsor.
Global software publishers have long recognized that compliance gaps in small and medium businesses (SMB) negatively impact the company’s bottom line. It’s challenging to address this business problem cost effectively while maintaining customer satisfaction. Executives are seeking solutions to this revenue leakage and Accordo has 15-plus years experience using world-class tools and services to reach SMBs globally and successfully guide them through a standardized process to achieve multiple business objectives. Visit Accordo.com for more information.
$200 Early Registration Discount ends December 31.
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