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CM Summit 2015

The One Value-Packed Summit for Compliance Professionals

save $300, Register by Dec. 31. View the 2015 agenda.

Looking ahead to 2015

Designed for license compliance professionals, along with industry consultants and auditors, this summit provides attendees a unique environment in which to learn, discuss and analyze the latest approaches, trends and hot topics in publisher license compliance programs. We're busy working on the 2015 conference. The call for speakers is open!

CM Summit  CM SummitChristian Pruitt, Hewlett-Packard; Steven Russman and Peter Beruk

Focused topics and presentations

Only IBSMA brings to the table unparalleled, in-depth knowledge of the needs of the corporate software manager. For more than 12 years, IBSMA has had its finger on the pulse of business software consumers through annual surveys, studies, focus groups, workshops, publications and sold-out conferences.

Today, IBSMA is bridging the gap between software publishers and corporate software managers to elevate understanding and promote innovation. At the Compliance Manager Summit 2015, you'll gain the knowledge and insight they need to grow your compliance program, boost the bottom line and stay competitive in today's fast-paced global software environment. 

Follow us: Twitter at @SAMSummit_IBSMA or LinkedIn for the latest updates.

Read About CM Summit

Software Execs: Tame Friction,
Drive Revenue in 2014

Cloud Computing: Changing Software
Licensing Forever

Banish Audits Forever

Three Ways to Approach Compliance Management

Fighting Piracy Without Alienating Customers

The event focuses on presenting innovations and successes in these areas:

Executive views on compliance in 2015
Trends and events affecting publisher compliance programs
Developing programs for the midmarket and globally using qualified SAM partners
New technologies for compliance and enforcement, plus a sneak preview of new enterprise SAM tools
Publisher-provided tools for compliance and license management
Focus on compliance analytics and adapting your program for the cloud and software-as-a-service
Lessons learned from starting and running a compliance program: Adobe, Hewlett-Packard, Symantec, and Autodesk
Stimulating panel discussions with industry leading companies, including Oracle, Adobe, EMC, IBM and more
Dynamics of monetizing software, for hardware vendors
What's new in SAM standards affecting software publishers
Customer case studies, stimulating group discussions and more.

Who should attend
Compliance Manager Summit 2015 is for software company license compliance professionals in the U.S., Europe and globally.

License compliance program managers and staff
Software compliance auditors and software asset managers
Legal, finance and accounting staff
Executives looking to start or grow a compliance management program
Sales operations
Industry consultants

Registered speakers for 2015 include representatives from Adobe Systems, Anglepoint Group Inc., Autodesk, Flexera Software, Hewlett-Packard, IBM, KPMG LLP, Netapp Inc., Oracle Corporation, PriceWaterhouseCoopers, Symantec, Cisco and more. The call for speakers is open! Submit your speaker proposal today.

Recap of CM Summit 2014

A RECORD CROWD of software compliance professionals from around the world attended the 2nd annual Compliance Manager Summit March 10-11, 2014 in Santa Clara, Calif. If you weren't among the approximately 100 attendees at this exclusive gathering, you missed out on great networking and learning the current challenges publishers face in conducting license reviews, plus how they are evolving their programs to meet changing market dynamics.

The event was "excellent" with "fascinating and thought provoking sessions," and "informative and cutting edge information," attendees said.

"Great location. Compelling topics. Good presenters." Other found the "trends and state of the industry most compelling."

CM Summit  CM SummitSummit attendees

"This was our second CM Summit with 50 percent more attendees and an international audience and wide range of presentations," said Steven Russman, executive director of the International Business Software Managers Association, which sponsors the annual event. "We'll continue to grow next year, expanding the agenda but keeping what attendees value most; the intimate atmosphere that allows for networking, and information-sharing."

"I liked the short, 30 minute presentations and how speakers discussed best practices from their own companies," said one attendee in the post-conference evaluation. "Absolutely great summit! Educational, informative and packed with knowledge!" said another.

Top-rated among the 16 sessions spread over a day and a half, was the closing session, the panel discussion, Why License Managers View Compliance Differently than You, featuring representatives from VISA, Kaiser Permanente and CSC. The session brought together end users and vendors in a lively and interactive debate where discussion touched on the complexity of license management and emerging challenges for licensing in the cloud.

Attendees also liked Christian Pruitt, with Hewlett-Packard (see Three Ways to Approach Compliance Management) and his work to transform HP's compliance business into a license management business. A roundtable discussion led by Christopher Ruhl with PricewaterhouseCoopers and Mike Koss with Anglepoint, was also a favorite. Amy Konary with IDC, always popular at IBSMA events, led a panel discussion with executives representing the license management organizations from Oracle, IBM, V.i. Labs and Flexera Software (see Fighting Piracy Without Alienating Customers). The panelists weighed in on their fights against piracy, how they handle distrust with customers, and ways honest customers can stay above the fray.

Location & Hotel Info

Compliance Manager Summit will be held March 12-13, 2015 at the InterContinental San Francisco.

Summit sessions will be held March 12, 8:30 a.m. to 5:30 p.m. and March 13, 8:30 a.m. to 12:00 p.m. There is a welcome reception on March 12 at 5:30 p.m.

888 Howard Street, San Francisco, CA 94103

IBSMA has a block of rooms available at the Intercontinental San Francisco, a four star hotel located next to Moscone Center in San Francisco. Book your room now. The group rate is $329/night plus 15.315% tax. The conference is in the hotel. Contact the hotel directly at 1.866.781.2364 and mention ECP Media Room Block or book online. The hotel will continue to offer the group rate until the block is full. Space is limited.

Summit Sessions

We're busy putting together a top-notch agenda of stimulating speakers and topics drawn from our extensive list of professional members and industry leaders. To submit a speaker proposal, e-mail the session title, short description, speaker name, company and job title to CMSummit@ECPMedia.com. We are accepting speaker proposals until all sessions are filled. The 2015 agenda is below and will be updated as new sessions are added.

CM Summit
  Thursday, March 12
7:30–8:30 Registration and breakfast
8:30–9:30 Executive Views on Compliance 2015 Moderated by Steven Russman, Executive Director, IBSMA

Expect frank assessments, diverse views and lively debate (including audience participation) at this panel discussion among software company compliance executives as they address the biggest challenges and opportunities in running compliance programs today. Panelists include executives and managers from Hewlett-Packard, Adobe, EMC and Autodesk.

9:45–10:30 How Oracle Is Changing Country Specific Programs to a Unified Global Service Jonathan Koop, Vice President, Global License Management Services, Oracle
10:30–11:00 Break
11:00–11:40 What's Driving New Go-to-Market Models and the Transformation in Today's License Compliance Programs Chris Ruhl and Courtney Grey, PwC
11:50–12:30 Leveraging SAM Partners to Expand Your Compliance Program and Enhance Customer Relationships Kris Johnson, Anglepoint
12:30–1:30 Networking lunch
1:30–2:15 The Hewlett-Packard Compliance Evolution Continues Christian Pruitt, Hewlett-Packard

Learn how and why HP transitioned from their audit-and enforcement-focused view of compliance to a more effective education and management view. Hear the latest on how one of the world's largest software companies is continues reinventing and expanding its compliance program. Presented by HP's director of worldwide compliance Christian Pruitt.


Roundtable Discussion: How Oracle Is Changing Country Specific Programs to a Unified Global Service Jonathan Koop, Vice President, Global License Management Services, Oracle Part 2: Why IBM Makes Tags the Cornerstone of Asset Discovery Brian Turner, IBM

To achieve the next level of automation in asset discovery and inventory technology, IBM will employ ISO 19770 tags for deployment time identification and usage mode (e.g., test or production). In this session, IBM program manager Brian Turner returns to CM Summit to offer recent developments in how proprietary software identification (SWID) tags will be replaced with industry standard tags that can be used with basic usage and metering data to provide near real-time metrics for enterprise software deployments.

2:30–3:15 A Practical Guide to Reporting and Analytics for Compliance Programs Oracle License Management Services Roundtable Discussion: Executive Views on Compliance, Continued Roundtable Discussion: What's Driving New Go-to-Market Models and the Transformation in Today's License Compliance Programs Chris Ruhl and Courtney Grey, PwC
3:15–3:30 Break
3:30–4:15 How Hardware and Device Manufacturers Face Software Compliance Mathieu Baissac, Flexera Software Overcoming Multi-Cultural, Multi-National Compliance Revenue Challenges Accordo Group  
4:15–5:00 Autodesk's SAM Services: Much More than Compliance Douglas Westphal, Autodesk Accelerate Conversion and Compliance Using Software Adoption Intelligence V.i. Labs Cisco's SAM Program Enables Sales and Compliance Janet Lawless, Cisco
5:00–6:30 Join us for drinks and appetizers, visit with the sponsors and enter the prize drawing to win a valuable prize.


  Friday, March 13
7:30–8:30 Networking breakfast
8:30–9:15 Ten Things Your Need to Know about Open Source Compliance Heather Meeker, O’Melveny & Myers LLP Retooling the Back Office to Meet the Demands of Today's Compliance and Business Models Paul Baguley, KPMG SAM Tool Demonstration Aspera Technologies

Leading SAM tool providers demonstrate the latest in technology for automated compliance and license management for customers.

9:30–10:15 Why License Managers View Compliance Differently than You Moderated by Steven Russman

Walk a while in the shoes of veteran enterprise software license managers and you'll gain a new perspective on compliance. This session will enlighten and inform on the real challenges and opportunities customers' license managers face in organizations today. Expect frank assessments and lively discussion. Panelists include managers from IBSMA-member companies.

10:15–10:30 Break
10:30–11:15 Symantec License Management Overview Mike Harviala, Symantec Roundtable Discussion: Compliance Challenges Facing Device and Hardware Manufacturers Panelists to be announced SAM Tool Demonstration Flexera Software
11:15–12:00 Compliance Case Study Roundtable Discussion: Leveraging SAM Partners to Expand Your Compliance Program and Enhance Customer Relationships Kris Johnson, Anglepoint SAM Tool Demonstration
12:00–1:15 Networking lunch

Schedule current as of Dec. 17, 2014. Subject to change without notice.

2015 Sponsors & Exhibitors

Interested sponsors and exhibitors should contact IBSMA. E-mail Services@IBSMA.com or call 1.734.930.1925.

Accordo Group

Accordo Group is an independent global provider of software licensing expertise founded in 1999. The company produces a range of tools and services to help many of the world's biggest software vendors—along with more than 150,000 of their customers—optimize software assets. From their headquarters in Auckland, New Zealand, Accordo Group experts are deployed throughout the world offering independent, informed and affordable software license consulting services. Visit Accordo.com.

V.I. Labs

V.i. Labs offers software providers solutions to identify, track, and create actionable intelligence on the use and misuse of their software to increase revenue. Its CodeArmor® platform is used by leading software providers to recover revenue lost to unlicensed software use, gain compliant customers and globally reduce the pirated use of their software applications. Customers have identified $7 billion in revenue recovery opportunities and are adding an average of 10 to 25 percent additional revenue to their top lines. Learn more at vilabs.com.


The International Business Software Mangers Association (IBSMA) is the world's largest nonprofit association of business-focused software management (SAM) professionals working together to develop and promote SAM best practices and address issues of common concern. Visit IBSMA.com for details.

CM Summit 2015


Compliance Manager Summit | March 12-13, 2015 in San Francisco

Conference registration fee includes all conference sessions, meals, reception and materials. Discount coupons listed on check-out page. Select items and proceed to check out. To use a purchase order or for direct billing, contact IBSMA at 734.930.1925 or e-mail Services@IBSMA.com. Full payment is due March 1, 2015. Registrations using early bird discounts must be paid at time of order with a credit card. For groups, contact IBSMA to request a group discount coupon. Group discounts may not be applied to prior registrations. Rates subject to change without notice.

This event is for the software industry, service providers and consultants. End users should attend SAM Summit in Chicago.

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