Compliance Manager Summit 2014 recap

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The One Value-Packed Summit for Compliance Professionals

recap of CM Summit 2014

A RECORD CROWD of software compliance professionals from around the world attended the 2nd annual Compliance Manager Summit March 10-11, 2014 in Santa Clara, Calif. If you weren't among the approximately 100 attendees at this exclusive gathering, you missed out on great networking and learning the current challenges publishers face in conducting license reviews, plus how they are evolving their programs to meet changing market dynamics.

The event was "excellent" with "fascinating and thought provoking sessions," and "informative and cutting edge information," attendees said.

"Great location. Compelling topics. Good presenters." Other found the "trends and state of the industry most compelling."

CM Summit  CM SummitSummit attendees

"This was our second CM Summit with 50 percent more attendees and an international audience and wide range of presentations," said Steven Russman, executive director of the International Business Software Managers Association, which sponsors the annual event. "We'll continue to grow next year, expanding the agenda but keeping what attendees value most; the intimate atmosphere that allows for networking, and information-sharing."

"I liked the short, 30 minute presentations and how speakers discussed best practices from their own companies," said one attendee in the post-conference evaluation. "Absolutely great summit! Educational, informative and packed with knowledge!" said another.

Top-rated among the 16 sessions spread over a day and a half, was the closing session, the panel discussion, Why License Managers View Compliance Differently than You, featuring representatives from VISA, Kaiser Permanente and CSC. The session brought together end users and vendors in a lively and interactive debate where discussion touched on the complexity of license management and emerging challenges for licensing in the cloud.

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Attendees also liked Christian Pruitt, with Hewlett-Packard (see Three Ways to Approach Compliance Management) and his work to transform HP's compliance business into a license management business. A roundtable discussion led by Christopher Ruhl with PricewaterhouseCoopers and Mike Koss with Anglepoint, was also a favorite. Amy Konary with IDC, always popular at IBSMA events, led a panel discussion with executives representing the license management organizations from Oracle, IBM, V.i. Labs and Flexera Software (see Fighting Piracy Without Alienating Customers). The panelists weighed in on their fights against piracy, how they handle distrust with customers, and ways honest customers can stay above the fray.

CM Summit  CM SummitChristian Pruitt, Hewlett-Packard; Steven Russman and Peter Beruk

The opening-night reception with the exhibitors was another success. Sponsored by V.i. Labs, attendee Peter Beruk won an iPad mini.

Looking ahead to 2015

Designed for license compliance professionals, along with industry consultants and auditors, this summit provides attendees a unique environment in which to learn, discuss and analyze the latest approaches, trends and hot topics in publisher license compliance programs. We're busy working on the 2015 conference, planned for spring 2015. Until then, view the 2014 agenda.

Focused topics and presentations

Only IBSMA brings to the table unparalleled, in-depth knowledge of the needs of the corporate software manager. For more than 11 years, IBSMA has had its finger on the pulse of business software consumers through annual surveys, studies, focus groups, workshops, publications and sold-out conferences.

Today, IBSMA is bridging the gap between software publishers and corporate software managers to elevate understanding and promote innovation. At the Compliance Manager Summit 2015, you'll gain the knowledge and insight they need to grow your compliance program, boost the bottom line and stay competitive in today's fast-paced global software environment. 

The event focuses on presenting innovations and successes in these areas:

Executive views on compliance in 2015
Trends in software licensing and pricing
Trends and technologies for compliance and enforcement
Publisher-provided tools for compliance and license management
Developing compliance programs in Asia's emerging markets
Lessons learned from starting and running a compliance program
Stimulating panel discussions with industry leading companies, and more
Who should attend
Compliance Manager Summit 2015 is for software company license compliance professionals in the U.S., Europe and globally.

License compliance program managers and staff
Software compliance auditors and software asset managers
Legal, finance and accounting staff
Executives looking to start or grow a compliance management program
Sales operations
Industry consultants

Registered attendees for 2014 included representatives from Adobe Systems, Anglepoint Group Inc., Apptria Technologies, CSC, Deloitte, Flexera Software, Genesys Telecommunications Laboratories, IBM, IDC, KPMG LLP, MicroFocus, Netapp Inc., Oracle Corporation, PriceWaterhouseCoopers, Progress Software, VMWare and more.

Location & Hotel Info

Compliance Manager Summit will be held in the San Francisoc Bay area in spring 2015. Check back in August 2014 for details.

Summit Sessions

We're busy putting together a top-notch agenda of stimulating speakers and topics drawn from our extensive list of professional members and industry leaders. The 2014 agenda is below.

Compliance Manager Summit
  Monday, March 10
7:30–8:30 Registration and breakfast
8:30–9:30 Executive Views on Compliance 2014 Moderated by David Welch, NetApp and Steven Russman, Executive Director, IBSMA

Expect frank assessments, diverse views and lively debate (including audience participation) at this panel discussion among software company compliance executives as they address the biggest challenges and opportunities in running compliance programs today. Panelists include executives and managers from Adobe Systems, Hewlett-Packard, Oracle and EMC.

9:45–10:30 Software for the Future: Key Trends in Licensing and Valuing Software Amy Konary, IDC

Sought-after industry analyst and forecaster Amy Konary presents what's driving changes in licensing and how to best take advantage of the new alternatives. Get an insider's view on supplier strategies and tactics affecting the way software will be licensed in the future. The presentation includes details from the annual software pricing and licensing survey conducted by IDC and Flexera Software.

10:30–11:00 Break
11:00–11:35 The Hewlett-Packard Compliance Evolution Christian Pruitt, Hewlett-Packard

Learn how and why HP transitioned from their audit- and enforcement-focused view of compliance to a more effective education and management view. Hear the benefits of promoting self-reviews and understanding customer needs from HP's director of worldwide compliance Christian Pruitt.

11:40–12:15 EMC, Forging a New Path in Asset Management Jared Collins, EMC

EMC, a global leader in information infrastructure, offers compliance managers a portfolio of products and services to grow their practices from audit to asset management. Jared Collins, EMC's worldwide director of asset management services, discusses the philosophy behind the EMC approach and how it delivers unique value in today's rapidly shifting compliance landscape.

12:15–1:20 Networking lunch
1:30–2:05 Tension-Free Audit Letters that are Productive, not Painful David Welch, NetApp

Review actual audit letters from firms and publishers showing the right way and the wrong way to inform customers of an impending audit. In this focused session, you'll learn how to reduce tensions on both sides, avoid alienating your customers, and set the right tone with an effective call to action letter.

2:10–2:45 Insiders' View of Oracle License Management Services Brian Papay, Oracle License Management Services

Is your compliance group's internal reporting and analytics efficient and agile? Brian Papay, Oracle's senior director of North America License Management Services, provides insights on how to build effective internal license program reporting systems. From an overview of LMS to lessons learned to customer expectations, Papay will present Oracle's approach to license management services and demonstrate how data mining and business intelligence tools provide the data publishers need to advance compliance management.

3:00–3:30 You Never Expected THIS in Your Compliance Process Henry W. Jones, Attorney at Law

The software compliance landscape is changing rapidly. Customers faced with audits and fines are fighting back, often costing publishers more in legal fees than they sought in fines. Hear how recent unpublicized license litigations can influence compliance program process and enforcement design. In this thought-provoking session with dynamic attorney, author and educator Hank Jones, we'll drill down into the legal nuances and come away with real world lessons on negotiations, contract terms and business results.

Roundtable discussion: Starting, Growing and Reinvigorating Mature Compliance Programs Moderated by Michael Koss, Anglepoint and Chris Ruhl, PriceWaterhouseCoopers

Roundtable session runs 3:00–4:00.

3:35–4:05 Alternatives to Audits for Ensuring Compliance Mathieu Baissac, Flexera Software

No matter how hard you try to make routine audits amicable, some companies will always view them as confrontational, intrusive and extremely inconvenient. What if there were other ways to ensure that customers are not deliberately or unintentionally overusing licensed software? In this session Mathieu Baissac, VP of product management for Flexera Software, guides you thorough the use of audit compliance-aware software  that captures usage in a non-threatening and non-intrusive way, enables enterprise self-compliance, and provides a single source of  compliance data for both the enterprise and the publisher.

4:00-4:15 Break
4:15-5:15 Licensing and Technology Trends Panel Discussion Moderated by Amy Konary, IDC

How will changing technology impact software companies compliance programs and their customers in the coming years? We'll explore usage management, software tagging, cloud computing, virtualization, license metrics and more. Join thought leaders from Oracle, Flexera Software, V.i. Labs and IBM as they share their views today and on what's to come.

5:30–6:45 Reception sponsored by V.i.Labs. Enjoy drinks and appetizers and enter the prize drawing to win an iPad.


  Tuesday, March 11
7:30–8:30 Networking breakfast
8:30–9:15 What's the Future of Compliance? Theresa Rocker, Genesys Systems

To understand where the software license compliance industry is going, first we'll take a look at how we got here. With more than 20 years in compliance, Theresa Rocker, director of global compliance with Genesys Systems, guides us through the hurdles and innovations that brought us to today, then we'll explore the strategies that will drive the industry tomorrow. Theresa has held positions in software antipiracy and compliance program management with Lotus Development Corp. and prior to joining Genesys led IBM Americas Software Compliance Sales Office.

9:30–10:05 2013 Publisher Compliance Survey Key Findings Paul Baguley, KPMG

The KPMG/IBSMA software license compliance survey is always revealing. KPMG's Paul Baguley presents this insider's view of software license compliance programs in 30 leading software companies. Survey results uncover the nature and extent of revenue and intellectual property loss caused by unlicensed software use and what software companies are doing about it. Results also cover reporting tools, licensing models, future trends, compliance approaches and goals, and compensation structures.

Multi-Cultural, Multi-National Compliance Revenue Challenges Wayne Jackson, Accordo Group

After auditing more than 800,000 customers in more than 50 countries, Accordo Group has learned a thing or two about cost-effective compliance revenue recovery in diverse environments. Wayne Jackson, Accordo's founder, presents how his company has recovered more than a billion dollars of compliance revenue from small and medium sized companies with minimal impact on customer satisfaction.

10:20–11:00 Accelerate Conversion and Compliance Using Software Adoption Intelligence Victor DeMarines, V.i. Labs

Learn new tips and techniques to safely capture intelligence on how organizations use and overuse software. Join V.i. Labs' VP of Products Victor DeMarines as he presents how to leverage in-application response strategies to educate users and prevent software misuse. DeMarines will also address the latest challenges from regional and industry piracy trends, compliance in China, and key best practices to convert raw software usage intelligence to actionable sales leads.

Why IBM Makes Tags the Cornerstone of Asset Discovery Brian Turner, IBM

To achieve the next level of automation in asset discovery and inventory technology, IBM will employ ISO 19770 tags for deployment time identification and usage mode (e.g., test or production). In this session, IBM program manager Brian Turner explains how proprietary software identification (SWID) tags will be replaced with industry standard tags that can be used with basic usage and metering data to provide near real-time metrics for enterprise software deployments.

11:00–11:20 Break
11:20–12:10 Why License Managers View Compliance Differently than You Moderated by Steven Russman

Walk a while in the shoes of veteran enterprise software license managers and you'll gain a new perspective on compliance. This session will enlighten and inform on the real challenges and opportunities customers' license managers face in organizations today. Expect frank assessments and lively discussion. Panelists include managers from IBSMA-member companies VISA, Computer Sciences, F. Hoffmann-La Roche Ag and Kaiser Health Plan.

12:10–1:30 Networking lunch

2014 Sponsors & Exhibitors

Accordo Group

Accordo Group is an independent global provider of software licensing expertise founded in 1999. The company produces a range of tools and services to help many of the world’s biggest software vendors—along with more than 150,000 of their customers—optimize software assets. From their headquarters in Auckland, New Zealand, Accordo Group experts are deployed throughout the world offering independent, informed and affordable software license consulting services. Visit

Flexera Software

Flexera Software is the leading provider of strategic solutions for Application Usage Management solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions—from installation and licensing, entitlement and compliance management to application readiness and software license optimization. Visit

V.I. Labs

V.i. Labs offers software providers solutions to identify, track, and create actionable intelligence on the use and misuse of their software to increase revenue. Its CodeArmor® platform is used by leading software providers to recover revenue lost to unlicensed software use, gain compliant customers and globally reduce the pirated use of their software applications. Customers have identified $7 billion in revenue recovery opportunities and are adding an average of 10 to 25 percent additional revenue to their top lines. Learn more at


The International Business Software Mangers Association (IBSMA) is the world's largest nonprofit association of business-focused software management (SAM) professionals working together to develop and promote SAM best practices and address issues of common concern. Visit for details.

Compliance Manager Summit


Compliance Manager Summit | Spring 2015

DATES AND LOCATION TO BE ANNOUNCED IN AUGUST 2014. Conference registration fee includes all conference sessions, meals, reception and materials. Discount coupons listed on check-out page. Select items and proceed to check out. To use a purchase order or for direct billing, contact IBSMA at 734.930.1925 or e-mail Full payment is due March 1, 2014. Registrations using early bird discounts must be paid at time of order with a credit card. For groups, contact IBSMA to request a group discount coupon. Group discounts may not be applied to prior registrations. Rates subject to change without notice.

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