Learn how and why HP transitioned from their audit- and enforcement-focused view of compliance to a more effective education and management view. Hear the benefits of promoting self-reviews and understanding customer needs from HP's director of worldwide compliance Christian Pruitt.

EMC, a global leader in information infrastructure, offers compliance managers a portfolio of products and services to grow their practices from audit to asset management. Jared Collins, EMC's worldwide director of asset management services, discusses the philosophy behind the EMC approach and how it delivers unique value in today's rapidly shifting compliance landscape.

Review actual audit letters from firms and publishers showing the right way and the wrong way to inform customers of an impending audit. In this focused session, you'll learn how to reduce tensions on both sides, avoid alienating your customers, and set the right tone with an effective call to action letter.

Is your compliance group's internal reporting and analytics efficient and agile? Brian Papay, Oracle's senior director of North America License Management Services, provides insights on how to build effective internal license program reporting systems. From an overview of LMS to lessons learned to customer expectations, Papay will present Oracle's approach to license management services and demonstrate how data mining and business intelligence tools provide the data publishers need to advance compliance management.

The software compliance landscape is changing rapidly. Customers faced with audits and fines are fighting back, often costing publishers more in legal fees than they sought in fines. Hear how recent unpublicized license litigations can influence compliance program process and enforcement design. In this thought-provoking session with dynamic attorney, author and educator Hank Jones, we'll drill down into the legal nuances and come away with real world lessons on negotiations, contract terms and business results.

Roundtable session runs 3:00–4:00.

No matter how hard you try to make routine audits amicable, some companies will always view them as confrontational, intrusive and extremely inconvenient. What if there were other ways to ensure that customers are not deliberately or unintentionally overusing licensed software? In this session Mathieu Baissac, VP of product management for Flexera Software, guides you thorough the use of audit compliance-aware software  that captures usage in a non-threatening and non-intrusive way, enables enterprise self-compliance, and provides a single source of  compliance data for both the enterprise and the publisher.

To understand where the software license compliance industry is going, first we'll take a look at how we got here. With more than 20 years in compliance, Theresa Rocker, director of global compliance with Genesys Systems, guides us through the hurdles and innovations that brought us to today, then we'll explore the strategies that will drive the industry tomorrow. Theresa has held positions in software antipiracy and compliance program management with Lotus Development Corp. and prior to joining Genesys led IBM Americas Software Compliance Sales Office.

The KPMG/IBSMA software license compliance survey is always revealing. KPMG's Paul Baguley presents this insider's view of software license compliance programs in 30 leading software companies. Survey results uncover the nature and extent of revenue and intellectual property loss caused by unlicensed software use and what software companies are doing about it. Results also cover reporting tools, licensing models, future trends, compliance approaches and goals, and compensation structures.

After auditing more than 800,000 customers in more than 50 countries, Accordo Group has learned a thing or two about cost-effective compliance revenue recovery in diverse environments. Wayne Jackson, Accordo's founder, presents how his company has recovered more than a billion dollars of compliance revenue from small and medium sized companies with minimal impact on customer satisfaction.

Learn new tips and techniques to safely capture intelligence on how organizations use and overuse software. Join V.i. Labs' VP of Products Victor DeMarines as he presents how to leverage in-application response strategies to educate users and prevent software misuse. DeMarines will also address the latest challenges from regional and industry piracy trends, compliance in China, and key best practices to convert raw software usage intelligence to actionable sales leads.

To achieve the next level of automation in asset discovery and inventory technology, IBM will employ ISO 19770 tags for deployment time identification and usage mode (e.g., test or production). In this session, IBM program manager Brian Turner explains how proprietary software identification (SWID) tags will be replaced with industry standard tags that can be used with basic usage and metering data to provide near real-time metrics for enterprise software deployments.

Walk a while in the shoes of veteran enterprise software license managers and you'll gain a new perspective on compliance. This session will enlighten and inform on the real challenges and opportunities customers' license managers face in organizations today. Expect frank assessments and lively discussion. Panelists include managers from IBSMA-member companies VISA, Computer Sciences, F. Hoffmann-La Roche Ag and Kaiser Health Plan.